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Reuters Events: Pharma 2022

Reuters Events: Pharma 2022


Date of beginning

Tuesday, 11 October 2022


3 days






Matt Atkinson


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Comprehensive frameworks for equitable access and accelerated digital transformations are soon to be realized. But progress is slowing, risking a return to the old model plagued by persistent health disparities. To thrive, each strategy and tactic must be centred with a whole-human approach, ensuring an agile, patient-driven, technology-enabled change. You must advance intelligent automation, delivering value-driven content that enhance patient and HCP experiences, activate new skillsets for field teams to strengthen clinical practices, whilst collaborating with stakeholders – and competitors – to drastically improve equitable access to the vast galaxy of innovation improving patient outcomes and propelling commercial growth. Reuters Events: Pharma 2022 (11-13 October, Nice France - formerly eyeforpharma Barcelona) is the only place where patient experts, leading solution providers, and pharma changemakers – from commercial, marketing, medical affairs, patient engagement, market access and RWE - commit to business transformation as the catalyst for maximum patient impact. Our 2022 industry defining themes: - New Products, New Models: Advance hybrid-launch strategies, RWE-standards, and value-communication to deliver on stakeholder needs and drive portfolio performance- Purposeful Leadership: Utilise transparency and integrity to boost cross-functional alignment around one strategy. Combine deep clinical and business expertise to maximise ROI and patient outcomes- Humanize Digital: Harmonize data, deploy human-centred AI and develop insights to generate an upgraded customer experience with value-driven content. Go beyond the pill to facilitate adherence- Equity Unrestrained: Remove health disparities, set a pan-EU standard for innovation and intensify collaboration to speed up timeframes from authorisation to access Booking Dates and Time: Starts: Tue, Oct 11, 2022 ( 9:00 AM) and Ends: Thu, Oct 13, 2022 ( 5:00 PM) Venue details: Palace of Congresses and Exhibitions Nice Acropolis, 1 Boulevard Risso, Nice, Provence-Alpes-Côte d'Azur, 06000, France