Marketing Strategy for Growth

Memo

Marketing strategy is essentially about how do we compete on a crowded, noisy and overwhelmed market. How can you differentiate yourself, highlight the most amazing benefits of your product and create messaging that resonates with your target audience? In this class, we examine the elements of a sound marketing strategy and how to approach each of them in order for you to have a consistent plan going forward.We look at:Growth strategies and their requirementsThe 3 bases of competitionAnalysing your situation and where to find dataUnderstanding who is your ideal target audience.The art of positioningThe importance of choosing the right channels and tactics to maximise resultsGetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend.Doors open at 5:30 for a 5:45 start. Please try to be on time as much possible to get the most out of this session. Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services. Please follow this link to do it in advance, saving hassle at the workshop itself: https://www.getsetforgrowth.com/london/register/Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark and Lambeth are also eligible for free of charge ongoing one to one marketing or financial support with our advisers. Time: 5:30 pm - 7:30 pm Venue Details: London Metropolitan University, Accelerator, 35 Kingsland Road, Greater London, E2 8AA, United Kingdom