Managing Trademark Assets USA - March 6, Chicago

Memo

As brands expand and adapt to new technologies, business models and markets, trademark professionals face increasing challenges in protecting, managing, and enforcing their IP rights. However, while the challenges continue to escalate, budgets and resources remain the same—only adding to their burden. By attending, you will:Learn about new approaches to strategic trademark managementReview the good, the bad, and the ugly of cease and desist enforcement effortsTake away disruptive strategies for fighting counterfeitsUnderstand how to overcome the marketing versus trademark divideBecome well versed in how to make money with trademarks, and position the legal function as a profit centerAccess new strategies for managing portfolio risk in the global business environment ----------------------------------------------------------------------------- Want to access the latest online brand protection insight while in Chicago? Come in a day early for... Brand Protection Online | March 5, 2019 | Chicago, IL - www.iam-events.com/Brand Hear the latest strategies and approaches being implemented in online brand protection and discuss the challenges, opportunities, and risks. Attendees will learn how to adapt online policing in light of GDPR, get in-depth insight into fighting infringement on ecommerce sites, discuss the future of WHOIS access, gain new approaches for managing brand reputation on social networks, and much, much more. You can attend both Managing Trademark Assets USA and Brand Protection Online for a discounted combined rate of only $1,195. Simply select both events when you register!   Price:USD: USD 795.0 Time: 8:00 am - 6:15 pm Category: Conferences | Business and Economics | Legal Venue details: Summit Chicago, 205 N Michigan Ave 10th Floor, Chicago, 60601, USA