Date of beginningMonday, 28 January 2019
MemoAs brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement result. But while responsibilities grow, for many resources and budgets do not. Attendees will hear senior in-house counsel from a range of industries discuss how best to manage risk and communicate the value of brands to the business.
Key topics to be covered include:
• The cost-effective strategic management of trademarks• Trademarks across the enterprise: communication and presentation• Fighting counterfeits with limited budgets• gTLDs, GDPR and the UDRP: navigating the ever-shifting online enforcement landscape• Ethically managing brand identity and enforcement on social media
Price:Standard Ticket: GBP 795.0.
Speakers: Jennifer Chung, Associate General Counsel, AccuWeather, Antony Douglass, Legal Director – IP, Data Protection, Marketing and Digital Strategy, Specsavers, Mark Hodgin, Chief Counsel, Trademarks, Mondelez International, David Llewellyn, Head, Trademarks, Arm, Lisa Ritchie, Senior Counsel, Trademarks, Copyrights and Designs, Philip Morris International, Johanna Salomäki, Senior IP Counsel, Swarovski, Lisa Selar, Head Trademark and Design Counsel, Volvo Cars, Christian Thomas, Lawyer/Attorney, Kuhnen and Wacker, Jan Zecher, Principal, Fish and Richardson.
Time: 8:00 am to 5:10 pm.
Venue details: IET London: Savoy Place, 2 Savoy Place, London, WC2R 0BL, United Kingdom.