Location and Personalization to Enhance the Search and User Experience.Giving users content tailored to their interests, needs, and location is the key to making the most of what technology has to offer, regardless if it is mobile, tablet or desktop.Personalization, is when an app, piece of software, or your favorite music streamer adapts itself based on the knowledge it already has about you, without you having to put much forth much effort at all. It is like magic, and you are happier consumer and the business trying to reach you is has a more effect target.So how are SMB’s doing this? How are they targeting customers and how can re-sellers help SMB’s advertise more effectively using these new technologies? What does the current landscape digital landscape look and what are the new media channels that are emerging. Local Search Summit will talk about this and more.We will also enjoy 3 great networking events. On Sunday October 14, a Welcome Cocktail overlooking the sea, On October 15 a Game of Thrones Tour and Dinner followed by a nightcap and on October 16, a Gala Dinner in the Heart of the Old City. SIINDA is renowned for its networking and contact.Some SIINDA attendees have included Microsoft, Google, BBC, Shell, Yext, Mono Solutions, E-Komi, Facebook, Uberall and many more. Join us for this great event.See our program here-https://www.siinda.com/event/list-of-conferences/local-search-summit-2018/siinda-local-search-summit-2018-october-14-17-dubrovnik/ URLs: YouTube: https://go.evvnt.com/261252-2?pid=5569,Brochure: https://go.evvnt.com/261252-3?pid=5569,Facebook: https://go.evvnt.com/261252-4?pid=5569 Prices:Advance Purchase sail until September 1: EUR 1100.0,Local Croatia Businesses and Residences including evening events ( ID required ): EUR 799.0,Local Croatia Businesses and Residences day. pass only ( ID required ): EUR 599.0,Normal Full Price Ticket including evening events: EUR 1800.0. Speakers: Ravin Sampat, editor of BBC stories at BBC News online and Mobile, Kartik Tanja, Head of European Partners Google , Davor Gerbas, Native Digital Influencer and YouTuber, David Putters, Global Management Partner Web at Shell. Time: 8:00 am to 10:00 pm. Venue details: Dubrovnik Palace Hotel, Masarykov put 20, Dubrovnik, 20000, Croatia.