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B2B Marketing and Sales 2018

B2B Marketing and Sales 2018

Date of beginning

Thursday, 25 October 2018


2 days




United States


Forrester Events


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The most successful B2B Marketing leaders embrace what sales leaders have known for a long time – putting your customer first pays off. But what does that really mean? Last year, Forrester put a name to the new business buyer – The Business Consumer. At this year's Forum, we'll go deep on the implications of serving this new buyer. How their expectations for a seamless experience demands more transparency across sales and marketing, smarter technology, consistent messaging and account knowledge throughout the lifecycle. Join us this year! URL: Tickets: Time: 7:30 am to 3:45 pm Venue details: JW Marriott Austin, 110 E 2nd Street, Austin, 78701, United States