Argus AdBlue® Conference Day

Memo

The Argus AdBlue® Conference Day is Europe's dedicated forum for the AdBlue and diesel exhaust fluid (DEF) market - bringing together producers, distributors, urea suppliers, OEMs, logistics providers and end users for one focused day of insight, networking and dealmaking. Taking place on 21 October in Prague, this conference is designed specifically for the AdBlue value chain, addressing the commercial, regulatory and operational challenges shaping supply, pricing and demand across Europe. Why Prague? - Prague offers a central European location with strong connectivity, making it easily accessible for participants across key AdBlue markets, including Germany and Central Europe.- The location supports efficient travel, strong regional participation and high quality networking in a focused conference environment. Why attend? - The AdBlue market is facing rapid change - from emissions regulation and trade policy to supply security, quality control and evolving demand patterns.- This event gives you clear, actionable insight into how these forces are impacting the market today - and what they mean for your business in the year ahead. Highlights on the agenda - Wednesday 21 October Welcome refreshments and registrations open- CEO roundtable: Closed doors discussion on the impact of the Middle East/West Asia conflict and wider geopolitical instability on urea and AdBlue supply chain. Chairperson opening remarks and live polls Global AGU and AdBlue: Supply shocks, trade routes and prices heading into 2027- What has actually changed in urea and AGU trade flows since the start of Middle East escalation?- Why is Asia now outbidding Europe for AGU volumes and how long will this last?- What scenarios should buyers and distributors prepare for in Q4 2026-2027? AdBlue quality under pressure: ISO standards, CBAM and who's actually enforcing the rules- Are ISO and VDA standards being meaningfully enforced outside Germany?- How are low-grade AGU imports damaging SCR systems and final users?- Are additives, dilution practices and bypassing rules undermining trust in the market?- Who is responsible for cross-checking and enforcement at EU level?- How will CBAM duties affect AdBlue costs by October 2026? Morning coffee and refreshments break Distributor-led panel: Margin squeeze and market fragmentation: Can distributors survive the next price cycle?- Where are distributors finding margin and growth in today's volatile AdBlue market?- Should small players continue converting any urea they can source? What alternative sourcing and product strategies are emerging beyond traditional AGU flows?- How can distributors differentiate in a crowded and price-sensitive market? Strategic roundtable session- Join interactive roundtable discussions and move freely between tables covering AdBlue quality, trade, sourcing and logistics. In focused 40-minute sessions, engage in informal, high-value one-to-one conversations with a diverse group of industry peers. Lunch and networking break Technical presentation: SCR Engines, additives and the real demand outlook for AdBlue- Will Euro 7 delays keep AdBlue demand higher for longer?- How are SCR technologies evolving across trucks, machinery and generators?- How will the shift toward electrification, hydrogen and alternative power solutions impact long-term AdBlue demand particularly across generators and off‑road industrial applications? Marine SCR and AUS 40: What's driving demand in this emerging market?- How fast is SCR adoption growing across shipping?- Is AUS 40 supply fit for purpose at scale and who is producing it today?- How much competition there will be with road transport for urea and AGU volumes? Evening coffee and refreshments break Fireside chat on unanswered questions: Is AdBlue a mature market or an industry on borrowed time?- When will electrification materially reduce heavy-duty diesel demand?- Who protects the end user?- Should Europe have a central AdBlue compliance body?- How fast could battery electric trucks replace diesel in Europe and China?- What does this mean for long-term AdBlue investment decisions? Live polling: What every producer, distributor and buyer must prepare for in 2027? Closing reflections: Key takeaways Rooftop evening drinks reception URL:Inquiries: https://go.evvnt.com/3756703-2?pid=5569 Date and Time: Wednesday, 21 October 2026 at 08:00 - 18:30 Venue details: Hilton Prague Atrium, Pobrezni 311/1, Prague 8, Capital city Prague, 186 00, Czech Republic Category: Conferences Prices:1 x conference pass: EUR 999.00,3 x conference passes - 15% off total: EUR 2548.00,5 x conference passes - 20% off total: EUR 3996.00,1 x add-on: Carbon Borders and Trade Day (20 October): EUR 800.00 Speakers: Bryn James, Analyst - Consulting, Argus, Gabriele Zindel, Associate Editor, Argus, Ganesh Chaudhary, CCO, Fertilizers Business, Indorama, Natalie Muller, Associate Editor, Argus, Orkhan Rajabov, Head of International Fuel Retail, Socar, Robin Futcher, Senior Hydrogen Technologies and Renewable Solutions Adviser, New Era Energy, Sigurd Jørgensen, Director, Public Affairs, External Communications and Marketing, Yara Industrial Solutions, Suzie Skipper, Editor - Fertilizers, Argus, Wander Lopes, Head of Business Management Ammonia Based Chemicals, BASF