Why & How to Build a Meaningful Brand?

Memo

How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer?



What do you want to be known for? How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer? The goal of the workshop is for you to leave a with a better understanding of your core values and how do you want to be known. This knowledge will help you shape your communication and make better decisions when it comes to the visual elements of your brand.



We'll look at:

What is a brand?

Value-driven branding

Finding your niche

Brand positioning

Brand management

Tone of voice



Marketing Strategy for Business Growth

Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?



Speaker:

Orsi Toth, Marketing Advisor



Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.



Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.

In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding. Most recently she has written a book on target audience analyses and buyer persona building.

She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.



Location

The lovely Bootstrap Company in Dalston.

http://www.bootstrapcompany.co.uk/