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13th EPP European and Global Pricing Forum

13th EPP European and Global Pricing Forum

Date of beginning

Monday, 19 November 2018


3 days

Deadline for abstracts







Event Team


This email address is being protected from spambots. You need JavaScript enabled to view it.

Expected participants





The EPP team is very proud to announce the 13th yearly EPP® European and Global Pricing Forum, with the key theme: 'Pricing in the Digital Enterprise' - How a digital enterprise boosts the role of pricing, if they embrace the newest technology.

These 3 days will be packed with the newest insights and connect you with the latest technologies to reflect how to define your future pricing roadmap within your digital enterprise. The forum will focus on the newest pricing technologies (machine learning, AI, CTQ, etc) and latest innovative insights (i.e. the transformation towards subscription pricing, introducing dynamic pricing, etc) from leading pricing and monetization experts across the world.

Pricing in the new reality with increased market transparency, multiple data sources both from internal and external, and hyper fast evolution of pricing technology and tools is more demanding than ever. Keeping up the pace requires fast learning and testing is key in an agile world. This forum offers you fast learning and high level contacts with the right pricing technology players and best practice sharing pricing peers.

The forum offers great learning, discussions and network opportunities during 3 interactive days with workshops, expert presentations, panel sessions, round tables discussions - a pricing technology fair - and a great evening event.

Some of the topics included in the agenda are:

- Agile pricing : how to adapt your pricing in a very dynamic market?

- Predictive pricing : can you predict the moment, and price, your customer is going to buy?

- Successful transition towards pricing and selling solutions

- Machine learning in B2B pricing; business case

- How to prepare your sales force for a digital world

- Managing a price policy in an online world

- Successful implementation of dynamic pricing

- What can we learn from the gaming industry?

- Impact of new mobile technology

If you would like to participate, contact us: This email address is being protected from spambots. You need JavaScript enabled to view it.




Time: 9:00 am to 5:00 pm.

Venue details: Van Der Valk Hotel Brussels Airport, 4 Culliganlaan, Machelen, 1831, Belgium.


Passes start from: EUR 1295.0.

Speakers: Jose Vela - General Manager. Director of Pricing – Spandex , Olivier Nocher - Head of Commercial Strategy and Pricing- Sky, Anna Duvialard - Pricing Manager - Vendavo Implementation Europe - The Goodyear Tire and Rubber Company, Ebrahim Elebiary - Project Manager Pricing Consumer EMEA - Goodyear Dunlop Tires Operations , Murli Mahalingam - Global Pricing and Contract Manager - Albea Group , Dr. Jose Mendoza - Program Director - Sacred Heart University, Arnaud Potiron – Worldwide Strategic Pricing Director - Michelin