Packaging is critical for protection and preservation and is becoming more sophisticated and tailored to specific market requirements, offering a wealth of opportunities for flexibles. Across the Asia Pacific region, consumer goods companies are demanding better packaging functionality utilising less resources and are consequently redesigning processes and packaging for optimum product quality, safety, cost and environmental impact. These complex demands open up opportunities for innovative high-performance pack materials and formats, such as ultra-thin high barrier, and new ways to address challenges such as recyclability and end of life management. There is strong growth potential for companies that adapt to changing market needs, with customer-centric innovation increasingly crucial. The conference will attract key industry players from across the supply chain to share the latest material and technological advances in polymers, films, additives, production techniques and pack formats that are setting the new standards for packaging excellence in Asia.