The ‘hydrogen economy’ was first described 50 years ago, but failed to develop. Now hydrogen is making a comeback, with unprecedented momentum from both policymakers and industry amid a background of energy decarbonisation. Nevertheless, given its failure in the past, current investors and business developers in the sector are strongly advised to ensure they understand the complexities and competitive environments of the hydrogen landscape. This new course combines an excellent overview of the different elements of the clean hydrogen sector with a series of critical thinking and analysis exercises which provide clear guidance on market assessment requirements, including key opportunity and risk influences. This comprehensive course is designed for those seeking a wide-ranging, hype-free and independent perspective on the markets and supply chain activities which will (and won’t) drive demand for clean hydrogen. You will have a clearly explained, business-focused perspective on the competitive context of hydrogen across its various use cases. You will be able to separate what is actually happening in the market from the headlines and hype, and to identify the drivers and credible near-term opportunities for your business. You will evaluate barriers to hydrogen within certain market segments and its competitive advantages in others, illustrated by examples from a global perspective.