Marketing Strategy for Growth

Memo

Marketing strategy is essentially about how do we compete on a crowded, noisy and overwhelmed market. How can you differentiate yourself, highlight the most amazing benefits of your product and create messaging that resonates with your target audience? In this class, we examine the elements of a sound marketing strategy and how to approach each of them in order for you to have a consistent plan going forward.



We look at:

The 3 bases of competition

The art of positioning

Understanding who is your ideal target audience. How to find useful data?

What are the right questions to help you shape your brand?

How to fine-tune your message in relation to broader trends and the needs and thoughts of your customer

The importance of choosing the right channels and tactics to maximise results

How does the buyer journey look like and which tools fit each of the phases best

and dozens of useful tools and free or mostly free resources



Speakers:

Orsi Toth, Marketing Advisor

Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.

Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson and Johnson, Nissan, Peugeot and Reckitt Benckiser.

In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.

She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.



Time: 18:00 to 20:00



Venue details: Huckletree Shoreditch, 18 Finsbury Square, Greater London, EC2A 1AH, United Kingdom



Speaker: Orsi Toth